Curbell Electronics, Inc. is pleased to announce that effective immediately, it will be known as Curbell Medical Products, Inc.
Curbell Medical has been in the healthcare industry since 1960. Today, Curbell Medical is the industry’s largest supplier of replacement pillow speaker units and also offers a full line of hospital and healthcare accessories for nurse call systems, patient monitoring, beds, and fall management.
"It would be difficult to label our organization as just an electronics manufacturer," says Executive Vice President of Sales and Marketing, Doug Rockwood. "We’re an FDA registered medical device manufacturer, and we have four distinct product families that we sell across three distinct channels. As we were taking a close look at our business, we felt that the word 'Electronics' no longer fit what we do."
The company ultimately decided that "Medical Products" was more descriptive than "Electronics" and would let potential customers and partners immediately know what business they are in.
Building on decades of providing innovative, industry-leading products, Curbell today also announced the launch of its new logo. In developing the new logo, the company looked to their values-based culture and rich heritage for inspiration. The updated Curbell logo integrates new and old elements, including an updated signature, cascading R.
"We've had our current logo in place for 32 years," says owner and Chairman of the Board, Thomas Leone. "It has served us very well and it's very well recognized within our industry, but we felt it was time for a change."
“As we position ourselves to move forward, and stay current and be progressive, we needed to change our look,” says Vice Chair, Tina Sabuda. “We knew that it would be the first image that someone has of our business, so we wanted something that was strong, but timeless."
The company's new brand identity was unveiled during a 70 year anniversary celebration and Curbell will now start changing the logo on products, facilities, corporate communications, and marketing materials.
Curbell Medical Products, Inc. is a subsidiary of Curbell, Inc., a privately held company headquartered in Orchard Park, NY which has been in business since 1942. Curbell provides innovative hospital room integration solutions that make hospitals more efficient, and improve patient satisfaction. We partner with the leading companies in nurse call, televisions, beds and patient monitoring to ensure seamless compatibility and communication between systems.